Influenced by shifting consumer preferences toward sustainability, _____
GMAT Standard English Conventions : (Grammar) Questions
Influenced by shifting consumer preferences toward sustainability, _____
Which choice completes the text so that it conforms to the conventions of Standard English?
major fashion retailers have begun sourcing fabrics from recycled materials and organic cotton.
the sourcing of fabrics from recycled materials and organic cotton has been, industry analysts note, adopted by major fashion retailers.
fabrics from recycled materials and organic cotton are now, according to industry analysts, what major fashion retailers source.
a 2024 industry report found that major fashion retailers now source fabrics from recycled materials and organic cotton.
Sentence Structure
- Influenced by shifting consumer preferences toward sustainability,
- _____ [choices vary on what subject follows]
Understanding the Meaning
Let's start reading from the beginning:
'Influenced by shifting consumer preferences toward sustainability,'
This opening phrase is describing something. It tells us that something has been influenced – shaped or affected – by how consumers increasingly want sustainable products.
Now here's where we need to fill in the blank. The key question is: What has been influenced by these consumer preferences?
Let's look at our choices and see what would come right after this describing phrase:
- Choice A: major fashion retailers
- Choice B: the sourcing of fabrics
- Choice C: fabrics from recycled materials and organic cotton
- Choice D: a 2024 industry report
Here's what we need to understand: When you start a sentence with a describing phrase like this (ending with a comma), whatever comes immediately after that comma must be the thing being described.
So which of these can logically be 'influenced by consumer preferences'?
- Major fashion retailers?
- Yes – retailers are businesses that respond to what consumers want. They can definitely be influenced by consumer preferences.
- The sourcing (an abstract action)?
- This is awkward – the action of sourcing itself isn't influenced. Rather, the retailers are influenced to DO the sourcing.
- Fabrics (physical materials)?
- No – fabrics themselves can't be influenced. They're just materials.
- A report (a document)?
- No – a report isn't influenced by preferences. A report documents or finds things, but it's not what's being influenced.
What do we notice here?
- The describing phrase 'Influenced by shifting consumer preferences' needs to connect logically to whatever comes right after the comma.
- Only 'major fashion retailers' makes sense as something that can be influenced by what consumers want.
So we need Choice A.
Let's read the complete sentence to verify:
'Influenced by shifting consumer preferences toward sustainability, major fashion retailers have begun sourcing fabrics from recycled materials and organic cotton.'
This flows naturally:
- Retailers were influenced by consumer preferences →
- As a result, they began sourcing sustainable materials.
GRAMMAR CONCEPT APPLIED
Matching Introductory Describing Phrases with What They Describe
When a sentence begins with a describing phrase (called a modifier in grammar terms) that ends with a comma, that phrase must logically describe the subject that comes immediately after the comma. The subject right after the comma must be the thing the modifier is talking about.
The Pattern:
- Describing phrase, [subject being described] + rest of sentence
- The subject right after the comma = what the describing phrase is about
Example 1:
- Wrong: 'Exhausted from the long journey, the hotel bed looked inviting.'
- 'Exhausted from the long journey' describes someone who is tired
- But 'the hotel bed' comes after the comma
- A bed can't be exhausted – this doesn't match!
- Correct: 'Exhausted from the long journey, the travelers found the hotel bed inviting.'
- 'Exhausted from the long journey' describes someone who is tired
- 'The travelers' comes after the comma
- Travelers CAN be exhausted – this matches!
Example 2:
- Wrong: 'Built in 1850, tourists visit the historic mansion every day.'
- 'Built in 1850' describes something that was constructed
- But 'tourists' comes after the comma
- Tourists weren't built in 1850 – this doesn't match!
- Correct: 'Built in 1850, the historic mansion receives tourists every day.'
- 'Built in 1850' describes something that was constructed
- 'The historic mansion' comes after the comma
- The mansion WAS built in 1850 – this matches!
In this question:
- 'Influenced by shifting consumer preferences toward sustainability' describes something that was influenced
- Only 'major fashion retailers' (Choice A) can logically be influenced by consumer preferences
- Fabrics, sourcing actions, and reports cannot be influenced in this way
- Choice A correctly places the logical subject right after the describing phrase
major fashion retailers have begun sourcing fabrics from recycled materials and organic cotton.
the sourcing of fabrics from recycled materials and organic cotton has been, industry analysts note, adopted by major fashion retailers.
✗ Incorrect
- Places 'the sourcing' immediately after the describing phrase, suggesting that the abstract concept of 'sourcing' was influenced by consumer preferences
- This is illogical – the action of sourcing itself isn't influenced; it's the retailers who are influenced to DO that sourcing
- The passive construction 'has been adopted' is also unnecessarily wordy and awkward
fabrics from recycled materials and organic cotton are now, according to industry analysts, what major fashion retailers source.
✗ Incorrect
- Places 'fabrics' immediately after the modifier, suggesting the materials themselves were influenced by consumer preferences
- This makes no sense – fabrics are inanimate materials that can't be influenced by preferences
- The construction is convoluted and doesn't create a logical connection
a 2024 industry report found that major fashion retailers now source fabrics from recycled materials and organic cotton.
✗ Incorrect
- Places 'a 2024 industry report' right after the modifier, suggesting the report was influenced by consumer preferences
- This is illogical – a report isn't influenced by preferences; it documents findings
- The report is not what was influenced by consumer preferences; the retailers were