TechNova Corporation launched an extensive social media campaign promoting their new smartphone's advanced camera features and sleek design. The marke...
GMAT Expression of Ideas : (Expression) Questions
TechNova Corporation launched an extensive social media campaign promoting their new smartphone's advanced camera features and sleek design. The marketing emphasized the device's appeal to photography enthusiasts; _____ the company expected these tech-savvy early adopters would generate buzz that would drive broader consumer adoption.
Which choice completes the text with the most logical transition?
nevertheless,
for example,
consequently,
in contrast,
Step 1: Decode and Map the Passage
Part A: Create Passage Analysis Table
| Text from Passage | Analysis |
|---|---|
| 'TechNova Corporation launched an extensive social media campaign promoting their new smartphone's advanced camera features and sleek design.' |
|
| 'The marketing emphasized the device's appeal to photography enthusiasts;' |
|
| '[MISSING TRANSITION]' |
|
| 'the company expected these tech-savvy early adopters would generate buzz that would drive broader consumer adoption.' |
|
Part B: Provide Passage Architecture & Core Elements
Visual Structure Map:
[MARKETING STRATEGY] TechNova launches social media campaign
[TARGET AUDIENCE] Focus on photography enthusiasts
[MISSING CONNECTOR]
[EXPECTED RESULT] Early adopters create buzz and broader adoption
Main Point: TechNova targeted photography enthusiasts with their smartphone marketing because they expected these early adopters to create buzz that would drive wider sales.
Argument Flow: The passage describes a strategic marketing decision where TechNova focused on a specific audience (photography enthusiasts) with the expectation that this targeted approach would lead to broader market success through word-of-mouth and buzz generation.
Step 2: Interpret the Question Precisely
This is a fill-in-the-blank question asking us to choose the best logical connector. The answer must create the right relationship between what comes before and after the blank.
Step 3: Prethink the Answer
- Looking at our passage analysis, we need a connector that shows the relationship between targeting photography enthusiasts and expecting them to generate buzz
- The company's expectation flows directly FROM their marketing strategy - it's the logical result of their decision to target this specific group
- The relationship we need is cause-and-effect: BECAUSE they targeted photography enthusiasts, they expected these people would generate buzz
- We need a transition that signals 'as a result of this strategy' or 'therefore'
- So the right answer should show that the company's expectations are the logical consequence of their targeted marketing approach
nevertheless,
- 'Nevertheless' signals contrast or opposition
- This would suggest the company's expectations contradict their marketing strategy, which makes no sense
- The passage shows aligned thinking, not conflicting ideas
for example,
- 'For example' introduces a specific illustration of a general point
- The company's expectations aren't an example of their marketing strategy - they're the reason behind it
- This reverses the logical relationship
consequently,
- 'Consequently' shows cause-and-effect, indicating a result
- Perfectly captures that the company's expectations flow FROM their marketing strategy
- Creates the logical connection: targeted marketing expected buzz generation
in contrast,
- 'In contrast' signals opposition between ideas
- Like 'nevertheless,' this would suggest the expectations oppose the strategy
- The passage shows the strategy and expectations working together, not against each other